Business Development refers to the study of certain techniques, analysis of strategies involving key components of marketing and sales. Students who want to pursue their career in business development assignment must have knowledge of marketing and sales. They must be aware of the techniques for increasing sales through generation of leads, providing strategies, policies and procedures for the same, target markets, which further involves a follow up, Intelligence gathering on clients and competitors, presentation rehearsals, business model design, account planning and campaign development. It is mostly encounter that students face difficulty in attempting business development assignment on topics like expansion, export, market planning, information management, Capture management lifecycle, customer relationship management (CRM), sales management information (MI), value added pricing strategy, promotional strategies using multimedia technologies, horizontal and vertical target market, strategic marketing plan and many others.
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